In this freezing cold winter, I had dinner in a small fast food restaurant near campus, using mobile order app to save half of my meal cost. Then I went to a café shop to buy a cup of hot drink paid by Alipay which is both convenient and can enjoy a special discount price. Nowadays, in China, Internet companies have been crazier than ever before. By virtue of their profound fund resource and top-tier technology group, they are constantly soliciting increasingly larger proportion of people entering the age of Internet by various discount promotions. Most consumers are getting real benefits from the growth of Internet companies. For them, perhaps they care more about a few dollars saving than the evolution of the whole society. When the discounts are gone, perhaps these apps disappear in their phone as well. So what is the long lasting and mutual benefit strategy for the future prospect of both the company and the society? I think, at least, cultivating a good reputation for business and the enhancement of overall service are the indispensable factors in any situation and under any social background.